THE PSYCHOLOGY OF FOOD

Professor Paul Rozin discusses the psychology of food and choices that children and adults make.

Paul Rozin is a Professor of Psychology at the University of Pennsylvania, and the author of numerous publications on Cultural Psychology. His focus is on understanding the role of food in human life, positive psychology, and ethnopolitical conflict. Paul's work on food includes comparative studies of food attitudes and the function of pleasure in a number of cultures, including the U.S., France, India and, Japan; the role of relatively subtle environmental factors (such as portion size) on food intake; the meaning and reason for preference for natural things.